FTC-Global

Scope

World Transformation, a magazine introducing frontier technologies, industrial history and classical processes/skills; report and inspire disruptive technologies & product concepts that adapt to or impact world transformations.

Business Model

Direct-mail, commercial ads as income source, infomercial-only, technology-intensive products, webzine version to start with, starting with non-employ team with shared ownership.

Initial Team

Chief Editor: Shen Yingjia
Featured Writer: Cary Ussery, Shen Yingjia, Luo Peilin, etc.
Publish Manager: Li Lao (Lao Qi’s associate)
Marketing: Jin Yang
Web Engineering: Yuan Shuanghua
Art Design: Li jinyi
Certification: a partner company who owns 3-year advertisement license

Featured Columns

Worlds Major Transformations, by Cary Ussery, debating with Herb Meyer who was a well-known think-tank member of Bush administration. This is featured opening article of Word Transformation magazine, which establishes the magazine’s theme. Further Cary will host a dedicated column on related subjects.

Modern China Inventors, by Shen Yingjia, guidance on public view upon specific topics of recent discoveries or inventions, some are controversy and in public interests, with analysis and summary of media reactions.

Classical inventions in histories, by Dr. Peilin Luo, sampling historical industrial and technology inventions, and address their impacts to society.

Recommend Readings, by the Magazine, a collection of literature (articles, books and speeches, etc.) which inspires scientific discovery, technical invention, and attract public interests into science subjects.

《世界变迁》是FTC公司策划在2009 年创刊的新杂志。它介绍东西方知识分子对世界变迁的观念和智慧，并传播中国在当今世界变迁中的价值。

参与者

从Cary和FTC的国际国内人脉开始，延伸至东西方文化经济和文化创意商圈的广泛人群：包括音乐家、爱乐和现代音乐教育家、世界音乐赞助人、专业媒体编辑、专栏作家、信息公司高管、数字音乐和音响技术发明人、中国权威电声和电视的学术专家和消费品牌制造商、中国学者、科学家、记者和青年艺术家等。凭借WX的人际关系、论坛效应、及所打造的诤议文献品牌，拟对其文章作者和内容贡献者基本不付稿酬和版费。

内容命题

世界变迁》超出一般直投杂志的套路，形成新颖超脱的独特商业化创作模式。创始人Cary是多才多艺、从波士顿移居北京的音乐艺术家、政论撰写人和国际高科技公司的创始人。Cary直接挑战美国中央情报局获奖冷战专家和美国政府思想库喉舌（Herb Meyer who served during the Reagan administration as special assistant to the Director of Central Intelligence and Vice Chairman of the CIA’s National Intelligence Council）关于现代世界变迁的政论，通过美国专业杂志专栏作家Brian Fuller的亲手深化，启发形成了遍及各行业同仁的热烈响应，因而产生了《世界变迁》杂志的创意命题。

目标读者

关注意识形态的企业家，艺术家，新一代创造者和知识分子，用全球观点丰富明确地观察和表述生活和历史的前后文。青年、都市化、专业人士、文艺人、电影人、科技人，读书、互联，积极、向上、好学。

市场和广告

WX的文化市场范畴，在当前中国时尚和流行出版物中尚属空白。WX的诤议文献内容是最有吸引力的市场工具。WX参与者所推销的是高质量文艺品味内容和中西世俗文化的情趣素材，强调"激励和对比" 的内容特色，其目的显然是吸引高档和高科技消费产品的深度商品宣传收入（infomercial或"软广告"）和通常商品广告，追求高经济收益。